Building&
Ventures
Hi, I'm Sujit. Founder building consumer software and intelligent commerce tools. Currently shipping Alternate and architecting Orbit.
Ventures
Focused on high-utility consumer products with real-time intelligence, clean interfaces, and robust systems.
Projects
Focused on high-utility consumer products with real-time intelligence, clean interfaces, and robust systems.
Expertise
Product Architecture
Translating ambiguous consumer problems into clear, executable technical roadmaps. Designing systems with scale in mind from day zero—choosing pragmatic stacks, defining data schemas, and scoping MVPs that validate fast.
Interface & Interaction
Designing uncluttered, high-utility digital interfaces. Bridging the gap between Figma mockups and production code with a focus on hierarchy, typography, low interaction latency, and mobile-native workflows.
Data Engineering & Aggregation
Building high-throughput scrapers, data pipelines, and normalization layers. Experienced in handling unstructured real-time web data, anti-scraping defenses, and price-indexing logic under strict latency limits.
Full-Stack Deployment
Taking systems from local development into production environments. Configuring databases, serverless compute, clean REST/GraphQL APIs, and automated build pipelines that run with minimal overhead.
Testimonials
"Joey is a remarkable artist and engineer. His ability to understand the deep technical constraints while keeping the user experience extremely premium is unmatched. He built our entire core architecture from scratch."